Case Study: Website Speed Optimization for

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How Website Speed Optimization Improved Site Speed and Performance to Achieve Outstanding Results


Website Speed Optimization worked on the website in order to improve site speed and performance. As a result of our website speed optimization services, the website achieved near-perfect scores on every major site speed testing platform, as well as seeing huge improvements in its online results. Read on to discover how!

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The Client

Australian business converts VHS tapes into USB. In addition to tape conversion, the company also offers a range of other services, including Photoshop editing, cloud storage for videos, video editing, and broadcast tape conversion.

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The Problem

In order to attract and convert more customers, the website needed to dramatically improve its site speed and performance. By optimizing website speed, the company hoped to improve its SEO and search engine ranking performance, delivering a much-needed boost to its online results.

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The Solution

The site speed experts at Website Speed Optimization got to work identifying every speed and performance issue present on the website.

By optimizing site speed according to the specific criteria outlined by the world’s leading site speed testing platforms - including GTMetrix, Google PageSpeed Insights, and WebPageTest.Org - we were able to apply website speed optimization that would dramatically boost site speed scores on these speed testing tools.

Fixing this slow website and improving page speeds involved addressing a wide range of factors, including:

  • Enabling file compression to reduce file size of CSS, HTML, and JavaScript

  • Optimizing website images to increase page loading speed

  • Minifying CSS, JavaScript, and HTML files to speed up page loading

  • Fixing broken links and reduce page redirects for a faster website

  • Leveraging browser caching to maximize site speed

  • Improving server response time by fixing performance bottlenecks

  • Using a CDN (Content Delivery Network) for faster loading

  • Optimizing mobile performance to ensure fast loading on mobile

The Results

After the Website Speed Optimization team had worked on fixing all speed and performance issues on the website, we tested the revamped website on major site speed testing platforms - and the results were incredible!

Check out the amazing speed scores we achieved on GTMetrix and Google PageSpeed Insights and below:

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GTMetrix results

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GTMetrix results

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GPSI results

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GPSI results

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WebPageTest.Org results

Website Speed Optimization Led to Higher Rankings, More Engagement, and a Boost in Conversions!

Aside from the new, lightning-fast website achieving near-perfect speed scores, the site began experiencing major improvements in its online results - from higher search engine rankings to enhanced user experience and a healthy boost to those all-important online conversions.

Here are some of the ways benefited from website speed optimization:


Website speed optimization helped the website reach the top spot on Google’s organic rankings for its main keywords.


As a result of optimized speeds, bounce rate was reduced, while average session length increased, showing a boost in user engagement.


A better user experience resulting from lightning-fast website speeds saw convert many more visitors into customers.

Now Let Us Optimize the Speed Of Your Website!

Want to achieve incredibly high scores on the world’s leading site speed testing platforms? Website Speed Optimization can help you transform your website speed and take your site from seriously slow to super-fast!

From Wordpress speed optimization to slow Shopify sites, improving the speed of a Squarespace website to enhancing the performance of a Wix site - our website speed optimization experts are here to help you solve your slow website woes.

Ready to discover the results-boosting power of website speed optimization?

Contact our site speed experts today and take your website speed to the next level!